F R U K x L I G H T H O U S E
C O N C E P T - B R A N D B O O K - W E B S I T E

Style Life

Style Life’ is a concept that truly embodies modern day fashion where consumers are becoming increasingly attached to the way they live, and not just the way they dress. Fashion is no longer about selling beautiful clothes; it’s also about selling beautiful experiences. ‘Style Life’ is all about blending ‘savoir-faire’ and ‘savoir-vivre. ‘Style Life’ connects us beyond the product; it connects us into life, into the moment, into a way of living.